Project background
01
Bridging the Gap from Physical shop to Online Experience

Translating Pop-Art Vibes
The primary challenge in the UI design was to integrate elements from phisical shop to online while preserving a clean and user-friendly appearance for the shop.
The primary challenge in the UI design was to integrate elements from phisical shop to online while preserving a clean and user-friendly appearance for the shop.
User personas
02
Candyland potential customers






User-Centric Design
03
How do we fulfill the needs of these users?
Physical Store's Pop Art Aesthetic to Digital Presence
The initial style for the online shop came from the pysical shop. Candyland has Pop Art elements on walls, so we added same style to online presence as well.
It was important to carefully balance the outline strokes and vivid colors to not make site look heavy and not usable. The inspiration for the outline strokes and 45-degree sharp shadows came from the vibrant style characteristic of the 90s web era.
It was important to carefully balance the outline strokes and vivid colors to not make site look heavy and not usable. The inspiration for the outline strokes and 45-degree sharp shadows came from the vibrant style characteristic of the 90s web era.


Let's integrate the elements of 'cool,' 'nostalgic,' and 'creative' based on the user personas.
To balance the vibrant hues, the background color was maintained as off-white. The pop-art elements were placed to draw attention on products or special offers.
Interactive hover effects on products make a contemporary feel, bringing in the playfullness for younger customers.
Interactive hover effects on products make a contemporary feel, bringing in the playfullness for younger customers.
Selection of Photography for the Page.
To appeal to creative individuals, we selected light, fun, and playful imagery to foster a sense of community. The webpage imagery aligns with the overall branding in terms of mood and colors, ensuring a cohesive and unified visual identity.
