Candyland-
online store redesign

Haga Home team consisted of five members: a Project Manager, Art Director, Web Designer, Developer, and, of course, the client. Each person oversaw their areas of expertise, leading to a successful collaboration that resulted in an impressive website within a relatively short timeframe.

During the research phase, we identified that residents at Haga Home may have unique study or work situations that necessitate longer stays and greater stability.

We found that eliminating unnecessary amenities could result in improved pricing options for longer-term tenants.

Emphasizing that clarity and transparency in the pricing policy is crutial to build trust in the overall brand and product.

To enhance the user experience and make long-term renting as straightforward as short-term, we implemented separate user flows, where the distinction lies in selecting amenities and signing the contract.

I fine-tuned the typography to achieve optimal readability. Consistent spacing and alignment principles were applied to maintain a cohesive and polished look across all screens. Information was strategically separated into panels to keep focus and facilitate easier insertion of user data.

As for interaction design, I ensured that buttons, forms, and other interactive elements respond seamlessly to user inputs. This includes implementing features like the interactive calendar and incorporating guiding text on panels, as well as a progress bar at the top of the screen for enhanced usability.

The UI design for Haga Home thoughtfully reflects the brand's identity while placing a high priority on user needs.

The project was on a tight timeline. While the final design and prototype were under client review, the developer had already started working on the back-end and front-end structure. We held regular one-on-one meetings to thoroughly discuss design decisions and reasoning. This format not only provided clarity but also offered an opportunity for the developer to ask any additional questions. Given the proximity of our workspaces, we maintained close communication and seamlessly implemented design changes as needed, especially if any feedback came in during the client review process. This collaborative approach ensured an efficient workflow and allowed for quick adjustments to meet both design and timeline requirements.