A mom who finds meaning improving lives through thoughtful design. I'm a strategist who sees the big picture yet stays detail‑oriented. With a background in graphic design and marketing, I build brands and products that shape how people feel, blending visual design with experiences.
The goal was to transform Bolt Food from a passive list of what is available into a context-aware companion: one that adapts to the user and knows when to simplify and when to surprise.
User interviews & concept testing, journey mapping, workshop facilitation, interaction flows, prototyping (filters, explore mode, feedback), presentations & prototype demo
Context-aware personalization, explore feed, user-generated content, post-delivery feedback, allergen controls
The goal: transform pet-friendly bookings from dismissive and mundane into a delightful and thoughtful experience.
Design & research, companion UX, conversational prompts, UI design, video editing
Emotional design, pricing transparency, brand consistency
A cassette-radio-inspired device designed to help people with early dementia record, access, and revisit personal memories through simple physical interaction.
Industrial design & prototyping, CMF (color, material, finish), project management
Dementia care, memory preservation, assistive technology, human-centered design
The workshops aimed to identify barriers, needs, and practical actions to increase cycling and micromobility in Pärnu by gathering insights from students and the city council.
Guiding group activities, recording discussions, synthesizing findings
Micromobility, infrastructure, behavioral change
Main goal — develop a visual design concept for a startup brand to attract new investors.
Logo design, color psychology, brand strategy, visual design & layouts
Brand concept, visual identity creation
Haga Home platform allows users to customize their booking amenities based on their length of stay.
UI design, UX design, prototyping
Competitor research, user-centered design, design system, website planning
The main goal of the website was to mirror the pop-art theme from the physical shop.
UI design, UX design, prototyping
E-commerce, design system, design trends, usability
This website earned a place on the shortlist for the 2023 Kuldmuna (Golden egg) Design Awards.
UI design, UX design, prototyping
Collaboration, intuitive design, responsive design
empathic person
the middle child
loyal like a lion
self critical
in between of millennial and gen-z
Nurturing
Thorough
relentless
good hugger
takes responsibility seriously
genuinely care about outcomes
organized
curious
sometimes hyper-focused
