Hi, i'm carol

Product & Graphic Designer

A mom who finds meaning improving lives through thoughtful design. I'm a strategist who sees the big picture yet stays detail‑oriented. With a background in graphic design and marketing, I build brands that shape how people feel, blending purposeful innovation with classic rules for memorable experiences.

Sneak peek at

previous projects

Candyland-
online candyshop

The main goal of the website was to mirror the pop-art theme from the physical shop.

My role:.

User interface design,
User experience design
Prototyping

ARTICLE KEYWORDS:

E-commerce
Design System
Design Trends
Usability

read full case study

Dan Franch-personal brand website

This website earned a place on the shortlist for the 2023 Kuldmuna (Golden egg) Design Awards.

My role:

User interface design
User experience design
Prototyping

aRTICLE KEYWORDS:

Collaboration
Intuitive design
Responsive design

read full case study

Haga home-accomodation renting platform

Haga Home platform allows users to customize their booking amenities based on their length of stay.

MY ROLE:

User interface design
User experience design
Prototyping

ARTICLE KEYWORDS:

Competitor research
User centered design
Design system
Website planning

read full case study

Pet‑First Booking Experience

The goal was to bring delight to the otherwise mundane experience of booking accommodation.

My role:

UX/Product Designer & Researcher
Prototyping
Video editing

aRTICLE KEYWORDS:

Pricing transparency
Brand consistancy
Emotional design

read full case study

My professional background

Estonian academy of arts,

Master's programme in Interaction Design
2025-present

Motherhood

Amazing planning skills, negotiation, resiliance, patience, efficiency
2024-∞

Häk digital marketing agency

Website design, Graphic design (digital and print), Video- and Photography, Animation
2021-2023

Estonian academy of arts (open academy)

Web design, Accessibility,  Design system management, HTML, CSS, JAVASCRIPT
2021-2022

Freelance

Creative web design, Webflow development, UX & UI design, Photography, Branding, Print design
2020-present

Microsoft

Fraud analyst- Data analytics
2019 – 2020

Tallinn University of Technology

Bachelor's in Social Sciences- Business Management, Marketing
2015 - 2018

Some words others describe me with

Branding queen

very empathic person

managing emotions

in between of millennial and gen-z

self  critical

loyal like a lion

Nurturing

Thorough

relentless

good hugger

takes responsibility seriously

genuinely care about outcomes

self organized

curious

sometimes hyper-focused