Hi, i'm carol

Product & brand Designer

A mom who finds meaning improving lives through thoughtful design. I'm a strategist who sees the big picture yet stays detail‑oriented. With a background in graphic design and marketing, I build brands that shape how people feel, blending purposeful innovation with classic rules for memorable experiences.

Sneak peek at

previous projects

Candyland-
online candyshop

The main goal of the website was to mirror the pop-art theme from the physical shop.

My role:.

User interface design,
User experience design
Prototyping

ARTICLE KEYWORDS:

E-commerce
Design System
Design Trends
Usability

read full case study

Dan Franch-personal brand website

This website earned a place on the shortlist for the 2023 Kuldmuna (Golden egg) Design Awards.

My role:

User interface design
User experience design
Prototyping

aRTICLE KEYWORDS:

Collaboration
Intuitive design
Responsive design

read full case study

Haga home-accomodation renting platform

Haga Home platform allows users to customize their booking amenities based on their length of stay.

MY ROLE:

User interface design
User experience design
Prototyping

ARTICLE KEYWORDS:

Competitor research
User centered design
Design system
Website planning

read full case study

Booking.com made pet-friendly

The goal: transform pet-friendly bookings from dismissive and mundane into a delightful and thoughtful experience.

My role:

Designer & Researcher
Prototyping
Video editing

aRTICLE KEYWORDS:

Pricing transparency
Brand consistancy
Emotional design

read full case study

My professional background

Estonian academy of arts,

Master's programme in Interaction Design
2025-present

Motherhood

Amazing planning skills, negotiation, resiliance, patience, efficiency
2024-∞

Häk digital marketing agency

Website design, Graphic design (digital and print), Video- and Photography, Animation
2021-2023

Estonian academy of arts (open academy)

Web design, Accessibility,  Design system management, HTML, CSS, JAVASCRIPT
2021-2022

Freelance

Creative web design, Webflow development, UX & UI design, Photography, Branding, Print design
2020-present

Microsoft

Fraud analyst- Finding patterns in data and behaviour
2019 – 2020

Tallinn University of Technology

Bachelor's in Social Sciences- Business Management, Marketing
2015 - 2018

Some words others describe me with

Branding queen

empathic person

in between of millennial and gen-z

self  critical

loyal like a lion

Nurturing

Thorough

relentless

good hugger

takes responsibility seriously

genuinely care about outcomes

organized

curious

sometimes hyper-focused