Project background
01
Dan is an English copywriter and teacher.
He needed a website that suits his profession.
Inspired by Print
Newspapers and books—served as the main inspiration. I used exaggerated big numbers in the "USB" section, mimicking the oversized first letters in books that guide the reader’s eye.
Newspapers and books—served as the main inspiration. I used exaggerated big numbers in the "USB" section, mimicking the oversized first letters in books that guide the reader’s eye.
My role in the project
02
I got lucky to be part in it!
The fonts and main colors were already set.
Originally, I was only meant to add one section, but as a new designer, my mind kept racing. Luckily, after pitching my idea to the art director, they gave me the green light.
The best ideas always come when you're about to sleep! 😄 I envisioned a copywriter’s page inspired by old newspapers—bold layouts, oversized letters, and images breaking the grid.
The best ideas always come when you're about to sleep! 😄 I envisioned a copywriter’s page inspired by old newspapers—bold layouts, oversized letters, and images breaking the grid.
Building on a Strong Foundation
Breaking things down and rebuilding taught me the value of a fresh look. My colleague had already done an incredible job structuring the page. Their work set the stage, allowing me to focus on refining the front end. I adjusted heading sizes, added images, and extended the bold text style across sections. To ensure a cohesive look, I also redesigned the CTA button.
Designing for Seamless Experience Across Devices
We focused on creating a smooth scrolling experience that gradually revealed content. By doing this, we avoided overwhelming the user with too much information all at once, making the experience feel intuitive and engaging across all screen sizes.
Thank you, Karel and Mati! And thanks to Einar for the opportunity! :)
