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Haga home- accomodation renting platform

Project background

01
The goal was to create booking system, that is flexible for user needs

Intelligent rental apartments.
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Our user-friendly approach simplifies the process for quests: select room and amenities, pay, and promptly receive room check-in instructions via email.
User persona

02
Haga home potential residents

Competitor analysis

03
What we learned from other platforms and did differently

Booking for long-term is relatively expensive.

Other providers (such as Airbnb and Booking.com) tend to prioritize short-term stays. However, Haga home is providing home for students and long term residents.

To cater to this, we developed a distinct user flow specifically for long-term renting, allowing users to customize their homes based on price and comfort considerations.

Flexibility in amenities

Haga Home allows users to select individual amenities like kitchenware, decorative items, cleaning services, towels, or parking, as these are typically either all-inclusive or not provided.

For short-term bookings all amenities are included, exept parking.

Clarity in pricing

To build trust, it is crucial to display the price changes when the user makes adjustments to amenities. For that, we have a panel that automatically calculates the per-night and total price for short-term stays, as well as the monthly price for long-term arrangements.

Flexible contracts

Tenants frequently encounter restrictive contracts and stringent check-in and check-out procedures when renting for the long term. To enhance the overall experience, we maintain separate user flows for long-term and short-term bookings. This way we can offer different contracts and rental agreements tailored to the specific needs of each duration.
Competitors that were analyzed:
Airbnb, Booking.com, Hugo.Stay, KV.ee
design process

03
Project overview

Our team
Haga Home team consisted of 5 members: a Project Manager, Art Director, Web Designer, Developer, and, of course, the client. Through effective communication, we managed to launch the site on time within a relatively short timeframe.
Research for website
After quick descussions we found that eliminating unnecessary amenities could result in improved pricing options for longer-term tenants.

To enhance the user experience and make long-term renting as straightforward as short-term, we implemented separate user flows, where the distinction lies in selecting amenities and signing the contract.
Consistency in brand
The brand stands for innovation, friendlyness. As per the brand guidelines, interface has Haga Home color palette, rounded buttons and fields to infuse youthfulness and playfulness in the design.
Finalize the design
The UI design for Haga Home reflects the brand's identity through its colors and font.

Information was separated into panels to keep focus and help user to insert data.

As for interaction design, I ensured that buttons, forms, and other interactive elements respond to user inputs. This includes features like the interactive calendar and guiding text on panels, as well as a progress bar at the top of the screen for enhanced usability.
Handoff to development
The project was on a tight timeline. While the final design and prototype were under client review, the developer had already started working on the back-end and front-end structure.

We held regular one-on-one meetings to discuss design decisions and reasoning. This format allowed to improve design "on go". Especially if any feedback came in during the client review process.

Collaborative approach ensured an efficient workflow and allowed for quick adjustments to meet both design and timeline requirements.
End product

04
final word

Looking the design now, I would love to improve some design details, that at the time was not a priority. In navigating a tight timeline, I am super grateful for good communication with our developer Mati! Effective communication within the team proved to be crucial. I would also like to see the analytics of the site. This would give a good learning oportunity to me, what to do differently next time. Not to just rely on best practices but also prove design decisions with data.

I participated in this project while working at Hak Digital Marketing Agency. This case study is authored by me and reflects my insights and takeaways from the experience.

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